
Nvidia chief executive Jensen Huang began working with crisis communications firm Heller by October 2025, a year before he publicly admitted being unfaithful to his wife, WIRED reported on 9 November 2026.
The firm, founded by public relations strategist Risa Heller, is known for advising powerful men facing sexual misconduct allegations and other personal controversies.
Heller's appointment does not establish that it was hired to manage Huang's affair. WIRED said it was unclear whether the firm's early work for the Huang family involved the relationship.
Jensen Huang's PR Firm Had a Wider Brief
Two people familiar with the arrangement told WIRED that Heller had handled Huang's behind-the-scenes communications since at least October 2025. The consultants were initially believed to be working on matters connected to his personal life, including philanthropic projects involving his family.
The firm regularly communicated with Huang and his daughter Madison, an Nvidia product marketing director who has become increasingly prominent within the company.
SCOOP: Nvidia CEO Jensen Huang began working with a crisis communications firm known for handling public scandals a year before admitting to an extramarital affair with a woman suspected by US intelligence of being a Chinese spy. https://t.co/Ce23ABdiS7
— WIRED (@WIRED) November 9, 2026
By the end of October 2025, Nvidia's internal communications teams had reportedly been instructed to include Heller on press enquiries about Huang, whether they concerned his personal life or professional affairs.
Heller's founder has advised prominent men facing personal controversies, including former congressman Anthony Weiner, chef Mario Batali and writer Jeffrey Toobin, as highlighted in a 2023 New York Magazine profile. The firm also handles corporate communications, so its reputation alone does not establish why Huang hired it.
Megaspeed Report Put Nvidia Under Scrutiny
Heller's expanded role coincided with growing scrutiny of Huang's connection to Alice Huang, a former executive at Singapore-based chip buyer Megaspeed. The two are not known to be related, and Jensen Huang began appearing publicly with her in 2024.
Megaspeed emerged from a Chinese gaming and cloud computing company in 2023, with one of its subsidiaries later becoming a major Nvidia chip buyer.
In October 2025, The New York Times reported that the US Commerce Department was investigating whether Megaspeed had helped Chinese companies evade American export controls through its subsidiaries.
The report reportedly angered Huang and caused tensions within Nvidia. Heller was subsequently brought into press enquiries, although there is no evidence it was hired to handle the Megaspeed investigation.
Huang Admits Infidelity as Nvidia Opens Probe
Huang later acknowledged that his relationship with Alice was romantic. In an email to Nvidia employees, he apologised to his wife, children and colleagues, writing, 'I was unfaithful to my wife. My actions hurt her and our children. There is no excuse for what I did. I am deeply sorry.'
The New York Times reported that US intelligence officials believed Alice was working as a Chinese intelligence asset. Reuters said it could not independently verify that allegation, while China rejected the accusations as unsubstantiated.
Jensen Huang hired a crisis PR firm in October 2025, around the same time he was linked to a woman suspected by US intelligence of being a Chinese spy.
— Pirat_Nation 🔴 (@Pirat_Nation) November 9, 2026
The firm, Heller, has experience handling high-profile sex scandals
According to two sources cited by WIRED, Heller has been… pic.twitter.com/5jiyPrruH2
Nvidia's board has opened an independent investigation into whether Huang was targeted by a foreign intelligence effort.
The company said it had no reason to believe national security or confidential Nvidia information had been compromised, and Huang has said he will cooperate.
When WIRED contacted Heller, a representative referred the publication to Nvidia. Nvidia did not immediately respond to WIRED's requests for comment. The firm's early role in Huang's personal affairs, including whether it knew about the relationship, remains unclear.











