Taylor Swift is the world's most-searched musician for deepfake-related content, according to a new analysis of Google search data, with an average of 11,300 related searches each month between June 2025 and May 2026.
The study by AI-powered video advertising company CreateUGC placed Swift second overall among 250 celebrities, behind influencer Pokimane.
The figures do not measure how many deepfake images or videos have actually been created.
Instead, CreateUGC analysed Google Keyword Planner data for searches combining celebrity names with 'deepfake' and related terms. Search interest can indicate curiosity or intent without showing what happened after someone entered a query.
Taylor Swift Ranks Highly in Deepfake-Related Searches
Pokimane, whose real name is Imane Anys, recorded the highest average monthly search volume in the study, with 13,833 searches worldwide. Swift followed with 11,300, around 18 per cent fewer than the influencer.
The result makes Swift the highest-ranked musician in the analysis, ahead of Scarlett Johansson, who recorded 8,750 monthly searches and ranked third overall. Ariana Grande came fourth with 5,133, followed by Margot Robbie with 3,217 and Anne Hathaway with 3,033.
Content creator Charli D'Amelio ranked seventh with 2,367 monthly searches, while Jennifer Lawrence recorded 1,850. Lil Tay and Kim Kardashian completed the top 10 with 1,622 and 1,517 monthly searches, respectively.
All 10 of the highest-ranked celebrities in the study were women.
The first male celebrity in the wider list was Tom Cruise at number 19, with 442 average monthly searches.
That pattern prompted Lior Pozin, CEO of CreateUGC, to argue that the findings point to an uneven impact on women. He said the fact that the top 10 consisted entirely of women, while the first man appeared at number 19, was notable.
Pozin also said the presence of influencers among the highest-ranked names suggested that deepfake-related interest was extending beyond established Hollywood stars and into the creator economy.
Those conclusions, however, should be understood as an interpretation of the search data rather than a measurement of how frequently different celebrities are actually deepfaked. The methodology records searches, not the production, distribution, or viewing of synthetic images and videos.
Deepfake Searches Target Women
Catherine, Princess of Wales, was the highest-ranked royal in the study, appearing at number 18 with an average of 542 deepfake-related searches per month. The figure puts her ahead of every other royal included in the analysis.
The study also included several major names from entertainment, social media and business. Selena Gomez recorded 1,265 monthly searches, while Jennifer Aniston had 1,222. Angelina Jolie recorded 892, Katy Perry 767, and Jennifer Lopez 593.
Further down the ranking were Rihanna with 577, Elon Musk with 267, MrBeast with 265 and Justin Bieber with 242.
CreateUGC said the research drew its celebrity pool from YouGov's top 250 celebrities list. Google Keyword Planner was then used to examine global search volumes between June 2025 and May 2026, with an average monthly figure calculated for each name.
That means the ranking offers a snapshot of search behaviour during a defined period. It does not establish that a celebrity appearing higher on the list has experienced more deepfake abuse than someone further down it.
Swift has previously been caught up in a series of non-consensual AI-generated imagery, but the latest CreateUGC study does not measure how many deepfakes of her have actually been created or circulated.
Instead, the research tracks Google search activity, showing how often people searched for Swift and other celebrities alongside deepfake-related terms between June 2025 and May 2026.
CreateUGC's findings put Swift among the celebrities attracting the highest volume of deepfake-related searches, while the data stops short of showing how many fake images or videos were actually created. The company said the results also point to growing interest in deepfake-related searches involving female celebrities and online creators.
