Ed Sheeran Is Losing Thousands of Instagram Followers After Macklemore Fallout

Instrack and HypeAuditor data show Sheeran’s follower count was already declining before Macklemore’s removal from the Loop Tour

Ed Sheeran Instagram loses thousands of followers
Instrack data shows Ed Sheeran's Instagram account at 47.47 million followers after losing 62,196 followers in one week Image Source: Instrack/Wikimedia Commons Ed Sheeran Photo by: Eva Rinaldi

Ed Sheeran's Instagram audience has fallen by more than 200,000 followers in the latest available tracking interval as criticism intensifies over Macklemore's removal from the US leg of the Loop Tour.

HypeAuditor recorded Sheeran's @teddysphotos account at 47,658,427 followers on 13 September. By 16 September, it stood at 47,453,631, a net decline of 204,796.

The timing has drawn attention because Macklemore announced his removal from the tour on 14 September, and several other artists subsequently withdrew.

However, the numbers do not establish why individual accounts disappeared. Public follower data cannot determine whether a decline came from deliberate unfollows, deleted accounts, platform removals or ordinary audience churn.

Ed Sheeran's Instagram Followers Drop by More Than 200,000

The latest decline is unusually sharp compared with the changes HypeAuditor recorded earlier in the month.

It also did not begin with the Macklemore controversy.

HypeAuditor listed Sheeran at 47,725,705 followers on 18 August. His count had fallen to 47,677,218 by 4 September and 47,658,427 by 13 September. The account was therefore already trending lower before Macklemore publicly confirmed his removal from the tour.

What changed was the pace.

HypeAuditor's 16 September snapshot shows a decline of 204,796 from its previous 13 September reading. Earlier changes in its public historical table were generally much smaller.

Because those two HypeAuditor snapshots are three days apart, however, the data does not independently establish that the entire loss occurred within a single 24-hour period.

What the Instagram Data Actually Shows

The figures support two conclusions.

Sheeran's Instagram audience was already declining before the tour dispute, and that decline became substantially steeper during the latest controversy.

What the figures cannot establish is causation.

Follower-count data does not reveal why each account stopped being counted. It therefore cannot prove that all, or even most, of the decline resulted from anger over Macklemore's removal.

That distinction matters when using social media numbers to measure public reaction. The decline itself is measurable. The motive behind individual losses is not.

Tour Fallout Widens After Macklemore's Removal

The dispute followed Macklemore's appearances at MetLife Stadium in New Jersey on 4 and 5 September, when he voiced support for Palestinians, performed his protest song 'Hind's Hall' and repeatedly said 'Free Palestine'.

Macklemore said on 14 September that he had been removed from Sheeran's remaining US dates. Messina Touring Group, promoter of the US leg of the Loop Tour, told Rolling Stone that owners of upcoming venues had said they would not allow concerts to proceed with Macklemore on the lineup.

Sheeran later said the decision was not his.

'Macklemore coming off tour was the promoter's decision, it was not mine,' Sheeran said. He added that he had spent the week speaking with venues, promoters and activists in an attempt to reach a compromise, but said the venues' and promoter's decision was final.

The fallout widened when Aaron Rowe, Lukas Graham, Finneas and Irish folk band Beoga announced they would no longer take part in upcoming tour dates.

Their roles differed.

AP reported that Rowe and Lukas Graham had been due to replace Macklemore on remaining US dates. Beoga had been joining Sheeran for several songs during his set, while Finneas was scheduled to appear during the South American leg later in the year.

Reuters reported that Macklemore had been scheduled to perform at eight of Sheeran's final 10 stadium shows.

Sheeran has said he respects Macklemore's decision to speak publicly about his beliefs but wants his concerts to remain spaces centred on music, unity and escapism rather than political debate. Macklemore has defended his comments and denied being antisemitic.

The Instagram data adds a measurable online dimension to the dispute. It shows that Sheeran's follower decline accelerated sharply during the controversy. It does not, on its own, establish who left, why they left or whether the trend will continue.